Building a Personal Brand – Introduction

Introduction

Hi there!

In a series of posts, I’m going to be blogging about what I do as I create a personal ‘brand’ for myself. The reason I’m doing this is simple – in today’s economic mayhem, no job is safe, and no one can be too prepared for a potential job or freelance opportunity. So, over the course of the next little while (with some work completed up to this point) I’m going to be creating and working on:

• Creating a portfolio
• Re-designing my website
• Refining and visually updating my resume
• Creating business cards
• As a final touch of brand consistency, customizing my wordpress and twitter themes

The idea is to build a consistent, powerful and unique personal brand across multiple platforms and for multiple purposes. I already have a personal logo prepared, which takes care of at least one of the hurdles.

Who cares?

So why am I posting this on a blog, and why are you reading this? I’m fully aware that as a designer just starting out, there may not be too much for more experienced bloggers and designers to gain from these posts. But, there are still two main reasons why I’m blogging this

Primarily, I hope that at least one person can learn something from this – either what to do, or as the case most likely will be, what not to do! Secondly, I also aim to capitalize on and soak in as much from the wide variety of high quality resources out there to create and build a better personal ‘brand’ than would otherwise be possible.

A side bonus of this is that six months from now, I hope to be able to look back at these posts and see what had a positive effect, what had a negative effect and what had no effect. There is a wealth of resources out there on the web – obviously – and I’m hoping to show that anyone, at any level, trying to do anything with design, will always have some options out there to further their knowledge and skills.

As always, throughout this series please comment, twitter or e-mail me your thoughts, feedback, your experiences, other resources, alternate ideas – anything you can think of! Looking forward to hearing from you!

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